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True story happened this week…

Some of you, hopefully, most of you, will be baffled to know that we still have clients today that approach us for marketing advice and still do not have a database….

For those of you in the corporate world, you will be scratching your head wondering how these businesses survive? Right??

Well I’m happy to report that brand loyalty is still alive and kicking and this is the saviour for a lot of these businesses, however in a tight and competitive market I’m sad to say that the loyal stranglehold they currently have may start to wear thin if we the consumer are thinking our love is not reciprocated…

IT’S NEVER TOO LATE OR TIME-CONSUMING TO BUILD A DATABASE!

Starting and building a database is simple and less invasive than you think, PLEASE ask for advice if you don’t currently have one. For those that do have a database and do not communicate with them your time is ticking. I’m not lying or trying to scare you… This is a fact..

SPREAD THE LOVE…
  • Remind your clients/consumers why you love them
  • Remind your clients/consumers why they love you

There are many ways of achieving the above, but at the end of the day, it is not rocket science…

Action: Today.

Ben Vercoe – That Marketing Company

(Purely my thoughts, take it or leave it..)

No database are you kidding me!! — Ben Vercoe

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